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Nov 10

How do digg ads invite a very high number of digg count?

No, this post is not criticizing digg nor is something startling disclosed. However, a misconception I had was cleared today. I use adblock and thus rarely see ads (when I use others computers or other browsers for any testing purposes). One thing I always observed was that, the diggable ads received a very high amount of diggs and the reason I guessed was that, as the sponsored stories could stay on the front page for however long they wanted they invited a lot of diggs.

However, an email I received today from an advertising major student from UT Austin contained a more logical answer. Here is the exact explanation as received from the student:

"I just wanted to point something out that you may or may not already know, but goes to prove that Digg facilitates the promotion of their publishers.  My small discovery:  since I have not signed up for an account with Digg, I am not allowed to “digg” a non-sponsored ad— upon clicking “digg” I am asked to please sign up for an account.  However, Digg allows me to “digg” SPONSORED ads without an account and without asking me if I want to sign up for one.  Ain’t that a load of bull?!”

Given that more diggs means less cost to run the ads, may be digg wants to help reduce the CPM/CPC cost incurred by its advertisers and thus motivating a longer campaign. One other explanation I could make up was that, a story with very high number of diggs amidst stories with relatively very less diggs would tempt users/visitors to click them. Whatever is the reason, digg is a business and they need to do everything to invite the highest income. As far as it is not deceiving it’s users, all is good!

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